Is it true that the Customer is Always Right?

Is it true that the Customer is Always Right?
An article written by Dr. Dennis Rosen on April 2017 in the magazine for customer service managers and professionals in the United Kingdom, suggested that it is not true, but, what the phrase really means is that it is best to assume customers are always right and give them what they want, rather than losing good customers.
It is a terrifying fact that is proved by statistics that businesses are losing $62 billion per year through poor customer service.
The most important question that we need to focus on answering is, what does the customer really need? What are his expectations from your company? And how can you satisfy him and fulfill these needs?
The answer was published in an article on Frobes .com on April 2017, that the professional service must have both systems and smiles.
The success of every business depends on both. If you run a car repair business, customers want polite service, a comfortable waiting area, and potable coffee–but they also want their engine trouble diagnosed correctly. If you manage a cruise ship, you need an engaging crew and enjoyable on-board activities, but you also need to maintain your lifeboats.
And finally, what customers’ really need, is for you to find the perfect alignment and combination of both the effectiveness and the pleasant experience provided to the customer by your business and employees to grant your company’s ideal success.
written by : Menna Eltohamy


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